Unlike other design specifications, Ant Design pursues not only user experience, but also experience of designers and developers, which practice a humanist design idea.
"Difference" is not always "better", but "better" is always different. Pursuing "better" in every details make our components is different, and also better naturally.
Compose different components for more powerful functions, it is a good path to meet varies of different bussiness requirements.
We create a object-oriented design method and abstract UI patterns. That help us to do our jobs with continuity.
Scientific design principles#
See more at 『Ant Design Principles』.
Happiness of user#
Beatuful looks, tide typography and smooth animation produce positive reaction at instinct level.
Good functions, performance and usability produce positive reaction at behavious level.
Self-image, satisfaction, and good memories bring user a combining experience of thoughts and emotions at learning level.
Happiness of designer#
From 0 to 1, Ant Design help designers to implement a quick prototype for trial and error.
From 1 to 100, Ant Design provide a complete UI solution, help designers to create their own product personality and improve user experience.